Strategic Design Tactics to Change Your Practice, Organisation & Planetary Impact
Understand the value of implementing a life-centred approach to innovation for your organisation.
See the larger systems within which the things we design exist.
Identify unintended consequences and learn how to envision futures.
Establish impactful partnerships and find out how to get buy-in for responsible innovation.
Drive a positive impact by building small one-percent changes into your practice.
"Tomitsch and Baty present a clear vision for finding a middle ground, empowering you to succeed without selling your soul, compromising the planet, or burdening generations to come."
Alan Cooper, author of About Face and The Inmates Are Running the Asylum
ABOUT THE AUTHORS
Martin Tomitsch is a Professor and Head of the Transdisciplinary School at the University of Technology Sydney and a founding member of the Life-centred Design Collective. He grew up on an organic dairy farm in the Austrian Prealps before moving to Vienna to study information technology. While on exchange in Stockholm, he discovered what was then called ‘user-centred design’, which led him to complete a PhD in human-computer interaction and his first academic post at the University of Sydney’s Design Lab. Through his work as a design academic and educator, Martin advocates for the transformative role of design as a framework to imagine speculative futures and drive positive change. Martin’s other books include Making Cities Smarter and Design Think Make Break Repeat.
Steve Baty is a strategic designer with over 25 years experience as a business founder, keynote speaker, awards judge, Interaction Design Association (IxDA) president, conference organiser, and UX Book Club founder. He has worked with hundreds of clients in digital systems, e-commerce, UX, service design, and strategic design. Steve is co-founder of both Meld Studios, an award-winning agency based in Sydney with clients from across the world, and UX Australia, which hosts industry conferences for designers and leaders. Steve is driven by his desire to see a sustainable and just world in which everyone has an opportunity to thrive, well into the future.
WHY WE WROTE THIS BOOK
We decided to write this book after listening to each other’s talks at the UX Australia conference in August 2021. Hearing Steve share insights from his practice about the far-reaching impact design can create, Martin recognised the connection between his research on life-centredness and strategic design practice.
Our objective for the book became to combine Martin’s academic knowledge with Steve’s industry experience. We both feel passionate about design and its potential to drive positive change. We believe that we owe it to future generations to enable this change.
We also realise that we have contributed to the issues discussed in the first three chapters through our research, teaching, and practice. This experience provides us with perspective as well as a responsibility to change what we do and become part of the solution.
All rights reserved © Designing Tomorrow by Martin Tomitsch and Steve Baty 2023