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Strategic Design Tactics to Change Your Practice, Organisation & Planetary Impact

About the book

ABOUT THE BOOK

Designing Tomorrow draws on global trends, academic research, and case studies to explore how designers and decision-makers can leverage strategic design tactics to drive positive change in organisations.

  • Understand the value of implementing a life-centred approach to innovation for your organisation.

  • See the larger systems within which the things we design exist. 

  • Identify unintended consequences and learn how to envision futures.

  • Establish impactful partnerships and find out how to get buy-in for responsible innovation.

  • Drive a positive impact by building small 1% changes into your practice.

"Tomitsch and Baty present a clear vision for finding a middle ground, empowering you to succeed without selling your soul, compromising the planet, or burdening generations to come."

Alan Cooper, author of About Face and The Inmates Are Running the Asylum

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About the book
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TABLE OF CONTENTS

PART I: CHANGE

Chapter 1: The Limits of Good Design – The Titanic & the Canyon

Chapter 2: Hidden Impacts of Design Decisions – Highways & Cobras

Chapter 3: Towards Responsible Innovation – The Rise of Strategic Design

PART II: NETWORKS

Chapter 4: Understanding the Larger System – The Elephant & the Glass House

Chapter 5: Identifying Unintended Consequences –Ripples & Infinite Regret

Chapter 6: Capturing Diverse Perspectives – Biases & Bubbles​

PART III: INTERVENTIONS

Chapter 7: Visualising the Impacts – Planes & Bullet Holes

Chapter 8: Envisioning Futures – The Long Now

Chapter 9: Implementing Change – Seeds & Provocations

PART IV: PARTNERSHIPS

Chapter 10: Enabling Effective Collaboration –Watersheds & DNA

Chapter 11: Getting Buy-in – Obstacles & Alliances

Chapter 12: Becoming a Strategic Leader – A Manifesto

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MEET THE TEAM

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Alan Chen

ILLUSTRATOR

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Diana Ayoub

DESIGNER

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Jacquelyn Hole

EDITOR

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Verity Borthwick

COPYEDITOR

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WHY WE WROTE THIS BOOK

We decided to write this book after listening to each other’s talks at the UX Australia conference in August 2021. Hearing Steve share insights from his practice about the far-reaching impact design can create, Martin recognised the connection between his research on life-centredness and strategic design practice.
 

Our objective for the book became to combine Martin’s academic knowledge with Steve’s industry experience. We both feel passionate about design and its potential to drive positive change. We believe that we owe it to future generations to enable this change. 

 

We also realise that we have contributed to the issues discussed in the first three chapters through our research, teaching, and practice. This experience provides us with perspective as well as a responsibility to change what we do and become part of the solution.

We hope this book can provide the tools and strategies to build and share the stepping stones for shifting us to more sustainable ways of living. Thank you for joining the 1% change movement and driving positive change in your organisation.

Designing Tomorrow by Martin Tomitsch and Steve Baty 2023

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